Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, product listings, video content, and service offerings within the Google ad network to web users. Google Ads enables businesses to target users based on keywords, demographics, geographic location, and other factors, driving relevant traffic to their websites or products. Advertisers typically pay either on a cost-per-click (CPC) or cost-per-impression (CPM) basis, and the ads appear across various Google properties, such as the Google Search Network, Google Display Network, YouTube, and Google Maps.
These are text ads that appear at the top or bottom of Google search results when users search for specific keywords. Search ads are highly targeted and are shown when users actively search for related information or products.
Display ads are banner ads, text ads, or rich media that appear on websites within the Google Display Network. These ads can be visually engaging and are shown to users based on their interests, behaviors, or browsing history.
Video ads are primarily shown on YouTube or other partner sites. These ads can appear before, during, or after video content. Formats include skippable and non-skippable ads, as well as bumper ads (short, non-skippable ads of up to 6 seconds).
Shopping ads allow businesses to display their products directly in Google search results. These ads typically include product images, prices, and store names, making them a visual and effective way to drive traffic for e-commerce businesses.
These ads are designed to drive app installs or in-app actions, helping app developers or marketers reach potential customers who might download or engage with their apps.
Local ads target specific geographic areas to promote products or services to nearby customers, increasing visibility and driving foot traffic within the local community.
Whether you're looking to boost local visibility, attract nearby customers, or grow your presence in a specific area, our team specializes in Local Ads to deliver impactful results using the latest targeting strategies and tools.
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